Founder's update - November 2018

Jo Pitfield founder of MOR wares


This is my first proper update as the founder of MOR wares...and to be honest my first proper introduction so this may be a years' worth of brain dump (sorry), but it feels like the right time. You see, I've reached a very welcome fork in the road, that I want to share with you.  For the past year, I have been running MOR wares in my evenings and weekends making mad dashes to the post office on my lunch break and working until late in the evening making orders.  I've always known this wasn't sustainable in the long term, and to be honest I need the opportunity to scale.  I have big ambitions for this company, driven by my customers and supporters who are wholly inspiring and make me smile on a daily basis.

I've recently accepted a new job that will see me taking the step from full time, to part-time.  This means I get ONE WHOLE DAY a week to work on MOR wares which is so exciting.  Finally now, I can put into place everything that has been in my head for so long but that time wouldn't allow!

2018 so far

2018 (so far) has been a full on year more personally than business-wise. I took a break from the business for a few weeks to get married and go on my honeymoon, and I have been playing catch up ever since! I've begun a few new projects, and put them aside, realising that I am not superhuman.  I have a long list of new design ideas, mulling them over and ever in the belief that one will jump out if it's really meant to be.

New designs and machine malfunctions

Early in the summer, my embroidery machine fell out with me, which prompted a mini meltdown in the wake of receiving my first ever wholesale order, and then a revelation in meeting a brilliant team that does about 50% of my embroidery now to the most brilliant standard.  In fact, the new Creatrix design is done solely by them.

Creatrix divine feminine t-shirt from MOR wares

The density and complexity of the stitch requires expert digitising and a larger embroidery machine to stop the soft organic cotton from being pulled. They have done a brilliant job and I am so thankful to be working with them!

The Creatrix

Speaking of our latest design, the Creatrix...this is a design that was brought to life with the help of my wonderful designer Sam who has a great knack of taking my ideas and interpreting them to a workable product. The Creatrix is perhaps the next iteration of our cosmic queen design.  I wanted to take the concept of the divine feminine to the next level.   

A Creatrix is a female creator and one female that brings forth! It is for the power we all have within ourselves to create good, bring the light and connect with the planet in whatever form that may take.  It's a celebration of strength and a celebration of our inherent connection with the earth. 

Partnering with One Tree Planted

This summer we also signed up with One Tree Planted, a non-profit organisation working to re-forest the planet.  This means that when you purchase an item of organic clothing from MOR wares, you plant a tree.  

One Tree Planted logo

This just adds even more motivation in the mix to grow MOR wares. The fact that we can support re-forestation in this way has been a revelation and something I love being able to share with my customers.  I wrote a blog about it here.

Working on our principles and developing our green credentials

Fundamental to my beliefs and how MOR wares grows, are our principles, values and essentially, our mission:

  1. To help people to become modern manifesters - inspiring action and positive life changes through ideas and dialogue on the blog

  2. To empower freedom and joy - producing inspirational embroidered slogans and motifs on organic clothing

  3. To give back - we only work with industry-leading manufacturers who adhere to the highest ethical and environmental standards. We also donate a portion of the profits from each sale to tree planting projects around the world. One product sold = one tree planted!

These principles drive everything we do and keep us in balance.  I know that I need to be working more on the ideas and creating that dialogue to support and teach people to harness the principles of modern manifestation. I am, and always will be working to drive our eco credentials in every way of working.  You can read more about this in a recent interview I gave for Heiter Magazine here.

So, where do we go from here....?

Native makers, our first ever show is coming up on the 8th and 9th of December in Plymouth. I have been to the show for the past couple of years and the makers there are outstanding so I am so excited to have been chosen to take MOR wares there and hopefully do a bit of Christmas shopping myself!

New products ahoy! Just in time for Christmas....

I have been working on some new non-clothing products which I cannot wait to arrive and show the world! I'm not going to say too much just yet, but if you follow mor.wares on Instagram or sign up for our emails, I am sure you will get a sneak peak!

Aside from that, I will be at the machine fulfilling Christmas orders, developing the blog and thinking about where we can go in 2019!

J x